SEOUL--(뉴스와이어)--A premium pet lifestyle brand Berg&Ridge will be operating a pop-up store from May 2 (Friday) to May 18 (Sunday) at the Luxury Hall WEST 4F of Galleria Department Store in Apgujeong, Seoul. This event marks a significant milestone in the evolution of the high-end pet market, as Berg&Ridge becomes one of the first pet brands to enter a space traditionally reserved for global luxury icons such as Louis Vuitton, Chanel, and Hermès.

Berg&Ridge is committed to enhancing the quality of life for pets and their owners. The brand offers a unique value proposition through minimalist, functional design inspired by Nordic aesthetics. Notably, Berg&Ridge has received eight Design from Finland awards, a globally respected certification granted by the Finnish government—joining the ranks of internationally acclaimed Finnish design brands such as Nikari, Artek, Iittala, and Marimekko.

The brand’s refined design and top-tier quality have earned it a loyal following among pet-loving celebrities. Its R-Space dog house, priced at KRW 1.67 million (approx. USD 1,200), was recently sold out after being featured on a popular K-pop star's Instagram account.

A Landmark Entry into the Pet Luxury Segment

Berg&Ridge’s presence at Galleria’s Luxury Hall represents more than just retail expansion; it signifies the official entry of pet products into the realm of luxury lifestyle. As the “pet family” demographic (those who consider pets as family) continues to grow, the demand for sophisticated and specialized pet products also rises. Berg&Ridge is at the forefront of this movement, integrating modern design, eco-friendly materials, and healthcare elements into its offerings, positioning itself as a market leader both domestically and internationally.

The brand has commented that this pop-up store is more than a sales venue—it’s an opportunity to share the core philosophy and values of Berg&Ridge directly with our customers. We will continue to develop products and services that enrich and promote the well-being of both pets and their guardians.

◇ Pop-Up Store Information

· Dates: May 2 (Fri) - May 18 (Sun), 2025

· Hours: 10:30 AM - 8:00 PM (Extended until 8:30 PM on weekends and public holidays)

· Location: Galleria Department Store Luxury Hall WEST, 4F 343 Apgujeong-ro, Gangnam-gu, Seoul, Korea

About Berg&Ridge

Berg&Ridge is a premium pet brand that has received eight Design from Finland awards, the most prestigious design award in the world. The brand leads the global pet product market by offering a minimalist, functional design that enhances the quality of life for pets and their owners.